Volkswagen has always been creative with there advertising. This is a classic example. Back then many people would have thought "A station wagon, it looks more like a box, that's really weird." But Volkswagen was proud of that."Of course it's a box, it makes logical sense." Volkswagen's bus, excuse me, station wagon was very unusual for its day, but that was the point. Volkswagen stood out as the cars that were different, but they were logical. It made sense to have a box, because it can carry more. The bug and the bus were designed to be cars for the people, reliable, easy to work on and operate, and that's exactly what you bought.