Monday, February 11, 2013

Who Saw The VW Ad in the Superbowl?

Volkswagen got another spot in the Superbowl ad selection this year. While this year's commercial doesn't have to do with Star Wars or dogs I thought it was an awesome and creative commercial.  In the early years of Volkswagen their ads were always very creative and counter to what most car manufacturers were advertising. Take for instance the famous "think small" ad when most car manufacturers were saying "Think BIG!" Their ads have continued to be fun, light hearted, and not follow the normal trend. In their latest commercial "Get Happy" the theme of the commercial is being happy. They have another commercial out as well the theme of it is "It's not the miles its how you live them" and the entire commercial is full of laughter. Many car commercials now are about the glamour and "sex appeal" of the car. I think it's awesome that Volkswagen was able to again come out with something original and fun. There aren't many car commercials I would want to show to kids (or watch myself), but I have sat down with my nephew to watch many Volkswagen ads over and over. It goes to show that they are more of a family oriented company. This is one of my favorite VW ads now. What are some of your favorite VW ads?


  1. I didn't even watch the game, being occupied at the library (yeah I'm a nerd that way) but I did check out all the ads later. The VW ad was definitely my favorite, although the Coke ad (with all the people caught on security cameras) was a close second.
    This VW South Africa 60th Anniversary is one of my favorites:

  2. I looked up that video it was a good video, I like how it showed VW evolving over the last 60 years. I'll have to do a post on that ad as well. Thanks for sharing